How To Write Good News Leads. You may also see report writing examples. Use the active voice —not passive voice —when possible, and write in clear, short, direct sentences.
Always stay true to the content and avoid sensationalizing just to encourage readers to read the story. Tips for writing a summary lede • use few words (25 max.) • focus on the most important of the 5w’s and h. For example, you might take a cliché, or a commonly accepted truth in your industry, and turn it on its head.
