How To Write A Good About Us Web Page. First impressions matter and your website needs to dress to impress. Your unique story is what sets yourself apart from the competition and your about page is the place you can highlight the most important difference.
I want honesty above all else—especially if i’m applying for a job—but you should also charm me. This group is interested in two things: For example, advertisers might want to know.
The Team At Coschedule Never Starts A Project Without A Checklist.
Now that you know what goes into a great “about us” page, it’s time to talk about the things that are best left out.read on for the don’ts: A professional headshot, like you use on linkedin, will work perfectly. Before moving forward, list all the steps you’ll need to.
Above All, Keep It Real.
In contrast to a landing page, your about us page is the ideal place to accommodate a number of objectives: For example, advertisers might want to know. The first step to create an authentic, effective about us page that really communicates who you are and what you’re about is perfecting every design detail.
If You’re A Large Business, This Would Mean Introducing Readers To Your Founder And Team Members.
Put a face to your business, featuring the founders. So don’t write like you’re creating an encyclopedia entry. When i land on your “about us” page, i’m looking for the heart of your business.
Spend A Fair Amount Of Time Checking Your Analytics For Traffic Volumes, Bounce Rate And Visit Duration On The Page.
If you’re promoting your expertise, consider adding a photo to your page. Finish the about page text with a cta. Let’s take a look at 16 of our favorite about us pages, whose design and content strategy are worth writing home about.
Your Unique Story Is What Sets Yourself Apart From The Competition And Your About Page Is The Place You Can Highlight The Most Important Difference.
Tweak the odd sentence, add images, chop them out, introduce a video, etc, based on what the data tells you. If you run a boutique for southern belles, go ahead and say “y’all.”. You don’t want to try and sound funny here when your brand voice is formal.
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